Nava′s Speaking

The concept of the business model is very popular, but only a few professionals know what it means and how to translate this understanding to the job. The goal of the speaking event is to provide managers with knowledge, tools and practices to enhance their companies’ economic success.  

The speaking event explores these topics:

What the heck is a business model?

How to use this understanding to accelerate company growth

Why more than ever we need to think about a business model more frequently

Does a business model have to be innovative in order to succeed?

Examples, examples, examples

Discussion

A version of this speaking is available for entrepreneurs.  

If for example you are a software, hardware or retail company you probably have noticed that it has become more challenging to generate organic growth from sales. Markets have become more competitive and products have become commodities which makes winning sales more complex and challenging.

The traditional approach for selling was based on good products, competitive prices and good relationships with clients. However, it’s  not working any more! Clients can very easily find better prices due to the internet,  and accessibility to more suppliers.

The solution: A new approach for sales which is based on creating NEW VALLUE for clients.
The approach is based on these main key factors:
Finding your clients’ deepest needs and what they value and responding to them.
Building a client centric organization (sales is everyone’s business).
Beyond prices and costs. New training for sales teams.  

Discussing examples such as Toyota, Best Buy, Wal-Mart and GE which are using this approach.

The recession is deeper than we thought which raises the question of what strategies companies should adopt in an uncertain economy. The conventional logic in downturn markets is to wait until the economic fog lifts. Actually, 60% of companies cut costs and refrain from making any decisions about investments (such as: R&D or M& A) compared to 40% in stable markets. 

However, is it a smart strategy?

What will your company’s competitive advantage be when the market recovers?

The keynote discusses the growth paradox which include these topics:

a.In chaos lies opportunity.
b.Why managers don’t act and what to do about it.
c.What strategies have been adopted by companies that have strengthened their competitive advantage & made financians after a recession?
d.Discussing successful companies which have utilized growth opportunities in a recession such as: Apple, Dell, and South West.